Enterprise Nation - A professional garden office door

This week, Emma Jones from Enterprise Nation looks at the importance of a professional 'front door' for shedworkers.

When you run a business from your garden office, you realise the importance of extending a professional welcome to existing clients and potential customers. Presenting to prospects a reception that says ‘we are in business, here to serve and quality is our aim.’ There are a number of ways to extend such a welcome.

By post
You might want to hide your address; maybe it sounds too domestic or you just don’t want people turning up on your doorstep! You can do this with a P.O. Box number that’s easily set up with Royal Mail. Or, rent a mailbox at Mail Boxes Etc., which gives a more tailored and personal service than a P.O. Box. You get a nice sounding address – and a place to meet other home business owners.

By phone
It’s cheap and sometimes free to get an 0845 local rate number or an 0870 national rate number for your home business. It will hide where you’re based and divert calls to wherever you specify. Bear in mind, though, that having such a number – especially with national rates – might put customers off ringing you.

If you use a landline number it’s best to have a separate line for home and for business. It will stop your business calls from being answered by the kids and give you a chance to escape work calls when you want to. You don’t need to invest in an actual second line as VoIP (Voice Over Internet Protocol) is an option. This uses a broadband internet connection to make and receive calls. The VoIP service I use and recommend is Skype.

To have someone take calls when you can’t, consider a call-handling service like Moneypenny. They answer calls with your company name, text on urgent messages and email the others, giving you a big business feel and giving customers a professional welcome that inspires confidence.

On the web
This could be the topic of a full feature in itself! Your website is sometimes the first thing potential customers see – and they’ll make a judgement in seconds! Create a well-designed site by hiring a professional designer or build your own and include the basic pages: About us/ News/ Products or services/ FAQs/ Contact us

If you’re not ready to invest in a bells and whistles website, set up a blog to show off your products and services. This can be done for free via blogger.com [which powers Shedworking.co.uk] or wordpress.com

Face-to-face
Meeting clients outside the garden office offers another opportunity to show how professional you are. Find a venue that chimes with your brand and that will create the right impression. Anyone who visits my site will know I’m a member and huge fan of private member’s club, One Alfred Place. It provides me with a professional base in the city and a space in which clients feel comfortable about doing business.

Investing in these services will make you look professional and well and truly open for business.

Emma Jones is Founder of Enterprise Nation and author of ‘Spare Room Start Up – how to start a business from home’. Garden office door courtesy InsideOut Buildings.

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Monday's posts are sponsored by garden2office, the Swedish garden office specialists.Click here for more details.