Buy Sheds Direct shortlisted for online retailer awards

Buy Sheds Direct is on the shortlist for Retail Website of the Year in this year’s Retail Systems Awards (whose judging panel includes representatives from Tesco and Marks & Spencer) and ‘Retail/E-commerce Website’ in the DADI Awards. Buy Sheds Direct has been trading online since 2005 and the award nominations recognise the company’s achievements in delivering its next generation e-commerce websites under a common Content Management System. Launched early this year, the websites and CMS were specified by the Buy Sheds Direct internal web team and Blue Snapper and designed and built by PureNet.

A key feature of the new CMS is its multi-site capability: the Buy Sheds Direct website and its sister online stores, Buy Fencing Direct and Buy Decking Direct, can now be managed through a common interface. This saves a huge amount of time and the Buy Direct team are able to react quickly to market demand, customer enquiries, product updates and to roll-out its regular product promotions. As a result, the company has seen a big uplift in organic traffic from the search engines, transaction rates and average order values are up considerably and year-on-year revenue growth has been strong.
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