A key feature of the new CMS is its multi-site capability: the Buy Sheds Direct website and its sister online stores, Buy Fencing Direct and Buy Decking Direct, can now be managed through a common interface. This saves a huge amount of time and the Buy Direct team are able to react quickly to market demand, customer enquiries, product updates and to roll-out its regular product promotions. As a result, the company has seen a big uplift in organic traffic from the search engines, transaction rates and average order values are up considerably and year-on-year revenue growth has been strong.
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