Sunday, February 11, 2007

IKEA's home from home office

As the New York Times reports, IKEA is keen that its new wi-fied US HQ reflects its slogan that 'home is the most important place in the world'. It's worth reading the whole piece which looks at how flexibility is built into all areas. Lena Simonsson-Berge, a senior home furnishings specialist at Ikea, is quoted as saying: “To create a better everyday life is a mission for the customers as well as for the co-workers. You spend a lot of time there, so we want the office and the workplace to be as comfortable, friendly and beautiful as your home is.”

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