Friday, February 02, 2007

(Not) doing business in your bathrobe day

While I like the idea of the Doing Business in your Bathrobe Day which will be 'celebrated' on February 12, it's obviously not everybody's cup of tea. Donna Toothaker at Virtual Voice says she doesn't like the idea at all and in fact doesn't even like the term 'home office'. "The whole bathrobe thing bothers me, it makes me think of a bon-bon eating, couch potato instead of a busy, successful, professional business person. Where I run my business makes no difference to me. I’m more proud of the fact that I have a successful, established, well-known business than the fact that I run it from my home." I can't say that I've ever done any significant amount of work in my dressing gown or pyjamas, but I do like the idea of marking the fact that increasing numbers of people are now working from home in some way and while 'the homeworker in pyjamas' is a bit of a cliché, it's an arresting image which will be picked up by the mainstream media.


  1. Anonymous10:18 AM

    Alex, I feel compelled to comment on this post as I could not agree with you more. I was in two minds as to whether we should carrry the story of "Business in your Bathrobe Day" as, whilst it does capture attention, it does give the wrong image of homeworking.

    We are about to launch a new page on our site with images of our excellent team of home based contributors and I can't imagine any one of them will be dressed in a bathrobe!

  2. How about a smoking jacket and ball gown? That's the image I get of the Enterprise Nation team.

  3. Anonymous5:50 AM

    Oh, Mr Shedworker, you have a highly vivid imagination. It's more jeans and smart homeworking shirts at Enterprise Nation!