Friday, February 06, 2009

Red in the shed: key colours for shedworking

According to Steve Connor in The Independent, surround yourself with red in your shed to stimulate attentiveness, but don't forget the blue which fosters imagination and risk-taking. The apparently definitive and absolute last word on the subject is the result of a study by Juliet Zhu of the University of British Columbia, Vancouver, who has just published her results in the journal Science. Here's a snippet:
Several of the tests investigated how colour affects a person's attitude to an advertising campaign. A red background stimulated a person's attention to the detailed technological capabilities of a camera, whereas a blue background was more likely to stimulate ideas about what the camera could be used for. Similarly, an advertisement for a fictional brand of toothpaste was found to have a greater impact for a negative message, such as "cavity prevention", if red was used as the background colour. But blue had a greater impact for a positive message, such as "tooth whitening".
Well worth a browse

1 comment:

  1. Anonymous12:12 PM

    What about natural wood colour?