Thursday, December 07, 2017

How to make your shed the top-rated restaurant on TripAdvisor

A remarkable - and very funny - story by Oobah Butler in Vice which is very revealing about how TripAdvisor works and reveals in detail how he set about establishing 'The Shed at Dulwich' as London's premier eating spot. Here's a snippet:
So there we go: I invited people into a hastily-assembled collection of chairs outside my shed, and they left thinking it really could be the best restaurant in London, just on the basis of a TripAdvisor rating. You could look at this cynically – argue that the odour of the internet is so strong nowadays that people can no longer use their senses properly. But I like to be positive. If I can transform my garden into London’s best restaurant, literally anything is possible.
Thursday posts are sponsored by Cabin Master: garden offices and studios to fit any size garden. Top quality contemporary or traditional buildings.

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