Wednesday, November 04, 2015

Christmas crafters worth £376 million to the UK economy

New research from small business insurer Direct Line for Business suggests over three million people in the UK plan to use their home offices (and homes in general) to make goods to sell this festive season.

These ‘Christmas crafters’ are set to generate sales of over £376 million, selling items such as homemade gift cards, candles, and wine glass charms. With consumers increasingly looking for unique, original, handmade goods, there is huge demand for home produced craft items as an alternative to mass produced high-street merchandise.

‘Christmas crafters’ devote long hours to their home enterprises working on average 19 hours a week from October to December, despite many of these shedworkers and entrepreneurs also holding down full time jobs. Seven per cent of those selling festive items will work over 40 hours a week in the run up to Christmas making their wares.

Despite the festive season offering a relatively small sales window for seasonal merchandise, 17 per cent of Christmas crafters make items all year round. The most popular channel for Christmas crafters to sell their wares is through Christmas markets (59 per cent) and also online auction websites (53 per cent) such as eBay. Other entrepreneurs are using online marketplaces such as Etsy and Not On The High Street (21 per cent) or their own website (14 per cent). ----------------------------------------------------
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